Why do we need an Economic Development Strategy?

    An Economic Development Strategy ensures that Council is invested in the delivery of key initiatives that support economic prosperity for our community. It will be the framework to set clear and attainable economic development objectives and design programs to achieve them.

    What is economic development?

    Economic development refers to growing a local economy, such as more exports of locally manufactured products or more visitors spending money on retail and hospitality offerings. Growth allows businesses to invest in new equipment, hire more people and pay higher wages.

    What is investment attraction?

    Facilitating the growth of the local economy by encouraging the expansion and reinvestment in existing businesses and encouraging new businesses to invest in the area.

    What is place activation?

    Placemaking is a process of activating public spaces, encouraging and drawing visitors to stay longer and thus contributing to more vibrant places for the community to enjoy.

    What is tourism and visitor economy?

    Tourism is a key contributor to economic development in local economies by attracting visitors to the area to generate income, employment and investment. Tourism brings broader benefits to the local economy and stimulates businesses and sectors, such as hospitality, retail and entertainment services.